This product is crafted by skilled artisans in India following the WFTO's 10 criteria for fair trade. The company helps uplift economically disadvantaged groups from poverty, creating new opportunities for a better life for the craftsmen and their families. In addition to fair wages and working conditions, the company runs its own social projects, including three schools with a total of 260 students, water purification and sanitation programs, and provides health check-ups.